Why Online Marketing for Healthcare Industry?
In today’s competitive market, it is important to stand out, whether you are in the healthcare industry or any other. We understand that being in the healthcare industry, specifically a hospital, you are more worried about patients than your Digital Marketing. But the truth is, hospitals need to establish connections with the community.
Healthcare firms require a strong online presence in order to attract new patients and remain profitable. Since the rise of the internet and smartphones, consumers and patients are increasingly turning to online resources when researching health-related information and/or solutions. It’s vital that your company is visible on the search engines and on the popular social media platforms. We have a dedicated team who will work on designing a digital marketing plan that suits your brand and that will attract new visitors to your website, and convert those visitors into paying customers.
Website Design & Development
Your website will be your first impression and we will design it to increase growth in patients and revenue. Our unique measurement & KPI driven approach to web design and development will drive accountable performance for your business.
Search Engine Optimization (SEO)
We drive organic traffic growth, leads and revenue for healthcare service providers. Our SEO team will work up a plan that suits you and focus on authoritative medical content and brand building on third-party aggregator platforms.
Pay Per Click Marketing
We specialize in defining and managing campaigns on Google AdWords and Bing for healthcare companies and will do the same for you. Our PPC service is offered via certified AdWords & Bing professionals.
Social Media Marketing (SMO)
Social Media Marketing for Hospitals is necessary to service patients and consumers who are looking for medical information online. We understand the need to provide authentic, researched and curated medical information across multiple Social media platforms. We will create customized content to attract the target audience to your specialized care.
Analytics & Insights
We understand marketing & sales funnels and devise strategies to measure the performance across the funnel. Our analytics offering for your brand includes marketing channel analytics, conversion optimization and building intuitive dashboards that provide a single view of your marketing data.