While going to purchase noodles, you must have said – Maggie, or you must have replaced cold drink with Coke. Do you know why? Because people are so well aware of these brand names that they tend to swap the generic terms with similar products. This became possible due to their excellent brand awareness strategies. For more sales, your brand must be a known one to the public. If you want to increase brand awareness with organic content, this article is for you.
The below article will majorly look upon –
• What is brand awareness?
• Why is it important to enhance brand awareness?
• How can we create brand awareness
• Real life example of brilliant boost brand awareness
What is brand awareness?
Brand awareness is the measure of how well the masses recognize your brand or business. It could be recognizable by name, logo, or other unique feature. Brand awareness is significant because it is the initial stage of the customer’s journey to purchase. After all, a consumer should know a brand before they can decide to purchase your goods or services.
You can confirm your ways to increase consumer awareness is doing well when-
• Consumers knows what you sell
• A social media user must stop at your brand’s ad.
• Customers choose your product over other products.
• Search engine users typing your brand’s name.
What is the importance to create brand awareness?
If people are not aware of your brand, your business can not go too far. When you create brand awareness, you can easily know your potential customers when people start to react to your product and services. From there, you can create sales funnel that can take the journey further and you can start converting those potential leads into your customers.
Let’s look at some major advantages to raise brand awareness –
• Increases Market Sales
When you increase brand awareness through organic content, it is often regarded as the first step to your marketing goal of leads and sales. Enhance your brand awareness by targeting relevant audiences.
• Scale-up in new places
You can use various brand awareness campaigns to boost brand awareness via content and messaging across the new channel, that is, reaching new audiences and feeding the top of the funnel from a variety of digital platforms.
• Improve Brand Perception
Brand awareness campaigns don’t just help more people know about your business; they can also change how people think about your business — contributing to overall brand affinity and brand loyalty.
• Get your customer’s data
According to a study by Accenture, 91% of consumers are more likely to buy from businesses that give personalized recommendations.
After you create brand awareness, you can collect a valuable set of data about your audience and potential buyers. When you have these insights, you can easily raise brand awareness by unique audience segments, make retargeting strategies, and store the data for future dynamics.
• Improving Brand’s perception
When you raise brand awareness, you don’t just intend that people know about your business but also how they think about your business can also be largely changed. This will contribute to brand affinity.
How to increase brand awareness with organic content?
The best way to build and increase brand awareness as quickly as possible is to have a clear and clever strategy that will gain the most exposure with your audience.
Let’s have a look at 5 ways to build and increase brand awareness and increase brand awareness-
• Conducting Referral Program
One of the best ways to increase brand awareness with organic content is the coveted word-of-mouth marketing. By this method, your best customers will be the best advocates of your product.
A referral program is one of the best ways to increase consumer awareness. It not only heightens your reach and the number of people who know your name, but it also brings awareness through a trusted person.
• Create targeted campaigns
One of the best ways to increase brand awareness with organic content is to create customer-oriented campaigns. These are marketing tactics specialized with the specific purpose of creating recognition of your brand, products, services, and values.
For example– if you own a snack brand, you can ask your customers to click pictures eating the snacks and the best one will be given coupons, etc.
• Targeted Guest Content
Another good way to increase brand awareness with organic content is to get your brand known on the web. This can be done by delivering good quality content to share on other blogs. Guest posting is still one of the very powerful ways to increase consumer awareness.
Keep in mind to make valuable content with your unique mark that will leave a long-lasting effect on people.
• Boosting Social Media
As per a report, 85% of brand awareness is done through social media platforms. Facebook alone has 2.74 billion active users in a month, with an increase of 12% per year. This is enough to prove the potential of social media to enhance brand awareness.
Not just Increasing sales, social media to increase brand awareness with organic content, it can also help grow your brand’s visibility.
Brand awareness is necessary because-
- It is cost-effective
- Gives you ideas for content strategy
- Lead Generation
- Customer Interaction
To make it work, your social media strategy should include the following points-
• Know your target audience
While devising the right social media strategy to increase brand awareness, you must know what your audience needs.
• Creating Engaging content
Make an Interactive social media strategy to increase brand awareness that will allow you to know your customers better.
This can be done by using real photos instead of stock photos, telling a short but interesting story, including customer testimonials, or can even add a graphic image to increase brand awareness with organic content.
• Separate Content for each social media platform
Don’t just use one social media to make social media strategy to increase brand awareness. Also, don’t use the same content for every social media to boost brand awareness. This is because users on one social media platform interact differently from others. Also, the features of each social media platform differ from the others.
• Brand Partnership
By doing partnerships with other local businesses you can increase brand awareness with organic content. This can be done by joining intro different webinars and doing a joint social media campaign.
These were some best ways to increase consumer awareness. If you follow the path sincerely, surely you will yield better results.
Real-Life examples of great brand awareness
Zomato is a household name nowadays. It had the names of various restaurants, their menu, their prices, reviews, and other details, providing in-depth information of over 1.4 million restaurants across 23 countries.
Why it became so successful, one of the key factors in its techniques to increase awareness with organic content – social media strategies and right targeting.
These were major reasons-
• Identifying target audience
They targeted 18-35 years of age people with mobile and good internet connection.
• Going with the trend
With the techniques of moment marketing and meme/reels making, Zomato wins the market.
In 2004, Dove launched its “Real Beauty” campaign that won millions of women across the world. This was one of the perfect ways to increase brand awareness by connecting to the audience.
Not only through these ways to increase brand awareness, Dove produced tremendous sales but Dove has also achieved a sense of mindshare for its specific niche.
The major reasons that Dove increase brand awareness with organic content were-
• Connecting emotionally with the audience
• Meaningful brand campaign
• Unique storytelling approach (through common women, not actors)
Keep in mind, that ways to increase brand awareness majorly cover the above key points. However, you can always think out of the box to increase brand awareness with organic content. If you are serious about your brand presence all over the internet in this new digital world, you need a good Digital Marketing agency that can offload all such burdens from your shoulder.
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Frequently Asked Questions (FAQs)-
• How can brand awareness be improved?
Here are some simple ways to increase brand awareness with organic content-
- Make a proper research
- Write sharable content
- Make the most of social media platforms
- Work on SEO
• Why is increasing brand awareness important?
To draw the attention of your customers, they need to know about what your brand name is and what you offer with your different schemes and social media campaigns.
• How can you solve low brand awareness?
To increase brand awareness with organic content you should be regular and active on your website and social media. Also, create engaging content for your umbrella audience.
• How do I promote my brand on Instagram?
Instagram is a big market to increase brand awareness with organic content. You can use-
- Use different Instagram tools
- Use creative means to connect with your audience (memes/reels)
- Experiment with different hashtags, retaining your niche.
- Pay attention and quickly respond to feedbacks