As we know the digital world is very dynamic and with time, ways of digital marketing kept changing. However, the only constant form which remains relevant is ‘E-mail marketing’. With the help of mindful Email Marketing strategies, one can gain many customers. For doing effective E-mail marketing, you will need paid or free email marketing tools.
Firstly let us know more about Email Marketing and the best email marketing tools in India-
What is Email Marketing?
Email Marketing is the process of sending promotional messages to inboxes in mass quantities. It is meant to generate sales or leads and it may contain advertising. Mostly, it is done with the help of paid or free email marketing tools.
Why choose Email Marketing?
Being one of the oldest forms of digital communication, people CV its efficiency. However, when it comes to usage, email marketing surpasses others.
Here are some key factors why to choose complete Email Marketing with free tools or paid tools-
• Email has a user base of 4 billion people around the world, making it the supreme channel for digital communication.
• Email marketing has an ROI of $38 for every dollar spent, meaning it deserves a place in every marketer’s toolbox.
• Ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.
• With both B2C and B2B marketers, it remains the biggest communication channel. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.
What are the benefits of Email Marketing?
• Reach customers in real-time
According to Litmus, 54% of all emails were opened on a mobile device. Well-designed emails sent via the help of free email marketing tools produce higher conversion rates on mobile than any other medium.
• Easy to measure
Most of the paid and free email marketing tools have the feature to display what happens after you have sent out your email campaign. With the help of the best email marketing tools in India, you can check-
- conversion rates
- bounce rates
- unsubscribe rates
- click through rates
- open rates
Unlike other digital communication campaigns, email marketing is quite inexpensive. You can reach a large number of consumers for less than a few bucks per message and with free email marketing tools, you can even have it for free.
What are paid and free email marketing tools?
Paid and free Email marketing tools are the software and applications used to make email campaigns faster and easier. Free and paid Email marketing tools are utilized for:
- Email design
- Email building
- Sending email
- Optimizing email
- Measuring email metrics
- Generating email reports
What are the Best Free Email marketing tools?
Given below, we have shortlisted the top 5 free email marketing tools-
HubSpot is one of the best email marketing tools in India when it comes to small businesses or startups. It gives freedom to send 2,000 emails free of charge per month along with unlimited access to their analytics and tools to hamper leads.
Pricing– The paid plans start from INR 3,581 per month.
MailChimp is a free email marketing tool known for its user-friendly interface. The template it offers is very responsive templates. With the free plan, you can send 12,000 emails every month and store up to 2,000 contacts per month.
It also provides-
- list segmentation
- content suggestions
- scheduling emails and much more
Pricing– The paid plans starts from INR 710 to INR 14,500 per month.
Sender is one of the other free marketing tools. It lets you make creative newsletters without any pre-knowledge. It is one of the best email marketing tools in India because it allows you to open your emails and clicked on the links when they were opened.
Princing– the Paid plans starts from $11 per month.
MailJet is one of the free email marketing tools that can send and monitor emails at a very fast pace without any glitches. They have free templates to offer and let users customize their emails.
Using MailJet, you can –
- Send 6,000 emails per month and
- also use email editor and advanced reporting software.
Pricing– Their paid plan starts from INR 500.
SendInBlue is one of the best email marketing tools. It comprises many features such-
- CRM, retargeting ads
- and transactional emails
With SendInBlue you can send 9,000 emails per month with a limit of 300 subscribers daily.
Pricing – INR 1,790 with 40,000 emails per month
What are the best-paid email marketing tools?
If you have enough subscribers, and the requirements can not be fulfilled by the free email marketing tools, you can go for these best paid email marketing tools –
EngageBay is one of the best paid Email marketing tool that is included in both the Marketing Bay and the All-in-One Suite.
The format of these paid email marketing tools includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more. The key features include –
- Marketing automation
- Email marketing
- Email sequences
- Landing pages
- Web forms
- SMS marketing
- Contact segmentation
Pricing– It starts at $8.99 per month when paid biennially.
ActiveCampaign is one of the best email marketing tools, including all the features you’d expect from a good email marketing platform. You can send a personalized email with this tool. Also, it uses simple split testing to make your emails get more opens, clicks, and buys.
It even contains advanced features like-
- Conditional content
- geotracking managed deliverability
- and multi-user editing.
Pricing– It starts at $9/month.
SendX is also one of the best paid Email marketing tools designed to track email campaigns, driving sales via your emails. With the basic features like uploading an opted-in email list, sending broadcast email campaigns, and creating reports to measure clicks, opens, measure conversions, it even offers advance features like-
- interface based on user activity,
- audience segmentation,
- Designing Email without HTML
Pricing– It starts at $7.49 per month when paid annually.
• Campaign Monitor
The last one we have on the list of best paid email marketing tools is Campaign Monitor. It has a Link Review tool that will automatically search your email for hyperlinks that might be broken or outdated. The best part is that you can design beautiful email templates with a variety of designs, fonts, colors, and background options.
Pricing– It starts at $9 per month. If you want to unlock more features, you need to pay $29 a month.
If you are at an initial stage, make the best use of free email marketing tools and thereafter you can always go for the paid ones. However, firstly you need to know how to use the features to save your money and time, it will be better to do a certificate course on digital marketing. And if you seek guidance, go for an email marketing consultant.
Looking for the best Email Marketing Consultant? Contact AnkushMehta
If you are confused and looking for someone who can not only guide but also execute effective email marketing to generate sales, go for Digital Chaabi with Ankush Mehta.
- More than 10 years of experience
- Personalized strategies that work for your brand
- Very affordable price
Frequently Asked Questions (FAQs for free Email Marketing tools)-
• How to use email marketing tools?
- Select the tool that fits your requirement
- Get thorough about the features
- Use the features to design and circulate the messages
• What are free email marketing tools for WordPress?
The free email marketing tools for WordPress are –
Provides free Drag-and-drop newsletter. Also, it allows you to create and send and manage email campaigns.
It is a very easy-to-use wordpress plugin that helps you send blog notification emails to your audience. You can edit and design templates the same as in WordPress
• How and where to learn Email Marketing?
There are numerous videos available online you can look upon if you want to know the basics. However, it will not give you proper guidance. Therefore, it is always advisable to learn it from the best digital marketing academy- Digitalchaabi Academy.
After completion of the course, you will be able to make great Email marketing strategies to increase sales. Know why email marketing strategies are so important for a business.
• Which are the best tools for email marketing automation?